Amazon Bans These 3 Chinese Brands Due To False Review
It was recently announced that three more Chinese consumer brands had been banned from selling on Amazon as part of the e-commerce huge’s ongoing crackdown on sellers attempting to ask for good user ratings, giving a new blow to the made in China, sold on Amazon community.
According to the South China Morning Post (SCMP), Amazon company has prohibited the sale of RAVPower power banks, Taotronics earbuds, and VAVA cameras, all of which are owned and controlled by Shenzhen-based electronics manufacturers Sunvalley, as of June 16.
According to the statement, these three companies are affected and hit by the new decision to sell a varied range of consumer electronics products, including baby monitoring cameras, with the affected products accounting for about 1/3 of Sunvalley’s total sales income on Amazon since the beginning of 2020, SCMP reported citing the statement.
SACA, in its statement, said:
“According to our investigation, the reason for this ban may be that some products offered gift cards to customers, which is allegedly in violation of the rules of the Amazon platform.”
Since last month, product listings from some of the biggest Chinese electronic gadget sellers have vanished from Amazon’s online marketplace, SCMP reported earlier. However, Amazon had taken similar action against other Chinese brands and merchants for violating its rules on fake customer reviews, including an online store backed by TikTok owner ByteDance. This crackdown hit Mpow, ByteDance’s major Amazon electronics store, and Patozon, a Xiaomi-backed consumer product company. According to a financial declaration, it earned 2 billion yuan from exports in the first half of 2020.
Zack Franklin, a Shenzhen-based Amazon consultant for merchants, said:
“Amazon shuts down thousands of stores every single day for manipulation of the review system. Notably, the reason this time is that the stores that they shut down are so big.”